Just BARE, a Pilgrim’s brand committed to providing good food for more people, recently served up a brand-new website. Just like their many chicken options, including Natural and Organic products, the site puts customers’ needs first.
“Shoppers choosing Just BARE are looking for more when they are filling their cart — at the store or online. Now, more than ever, consumers are seeking an increased level of transparency in their food choices and looking to us as food producers to provide that,” said Kelsie McEndaffer, Pilgrim’s public relations and communications manager. “Just BARE’s new site gives them the factual information and details they need to make an informed decision.”
The site features user-friendly content and covers relevant industry topics and consumer questions. Consumers can find simple, straightforward details about common industry terms often found on packaging, such as “Natural” and “No Antibiotics Ever.” They can also dive into learning about the very people that produce Just BARE chicken — the farmers. The Who Makes Your Food? campaign celebrates the commitment that Just BARE farmers have to not only raising chickens, but contributing to their community and living a life of service.
“Much like the Just BARE packaging, the website is transparent, simple and celebratory of the farmers who have dedicated their lives to something greater — feeding the world,” McEndaffer said.
The site showcases the full line of product offerings which meet the unique needs of customers and consumers. Site visitors can find where Just BARE products are available in their area, pose questions to the Consumer Care team and find an impressive selection of chef-inspired recipes. Within days of the new site going live, Lemon Rosemary Grilled Boneless, Skinless Chicken Thighs were already making a splash as one of the most popular recipes.
The new Just BARE site serves as an educational hub for consumers who want to know more about their product choice. It is an easy opportunity to learn more about healthy chicken options and the story behind the Just BARE brand.