Chicken and eggs are sold every day in markets, supermarkets and shops in Latin America.

They are sold, in some cases alive, in others already slaughtered and with or without being chilled or frozen. They are sold whole or in pieces, and with or without giblets. But in addition to traditional channels, there are value-added products: breaded, ready to cook or serve, and with national or international flavors.

In some countries these products look shyly towards the consumer. But there are other routes, such as restaurants, either locally owned or part of multinational chains. Chicken can also be imported, although it is mostly produced in each country.

What else can there be?

In the case of eggs, there is a different outlook. It continues to be sold mostly in its original natural packaging and with consumption that varies greatly between countries, from the world's largest consumer, with 367 eggs per Mexican per year, down to very low rates like 115 eggs per Nicaraguan per year. In addition, there are few egg products in the market.

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We are talking about traditions and at the same time of modernity, so on this occasion, four general directors of Latin American poultry companies have been invited to discuss where the industry is going during the Latin American Poultry Summit, within the framework of the next International Production & Processing Expo (IPPE) in Atlanta, January 27-28, 2020.

Juan Felipe Montoya, CEO of Incubadora Santander, the largest egg producer in Colombia; Luis Raúl Puiggros, general director of San Fernando, the largest chicken producer in Peru and egg producer as well; Pilar Zubizarreta, director of Pollpar, the second Paraguayan chicken producer; and Xavier Vargas, CEO of Cargill Protein Latin America, with chicken operations in Honduras, Nicaragua, Costa Rica and Colombia, and egg production in Costa Rica; will all be present.

This will be a hemispheric analysis of the Latin American poultry industry, with the points of view of national and transnational companies. Be sure to listen to them live at the Latin American Poultry Summit.

Register now and score a great success in your professional development.