Craig England is the new president of Moba USA – a leading producer of high-quality integrated systems for the grading, packaging and processing of consumption eggs.

His appointment was effective January 16.

England is a familiar face in the egg industry, and no stranger to Diamond systems. He began working in the egg industry at Diamond in 1984 and stayed at the company until 2006. One year later the Moba Group acquired Diamond Automation, and combined all American activities under the name Diamond Moba Americas, which eventually became Moba USA.  

After his time at Diamond, England had different jobs within the poultry industry, as vice president of Big Dutchman and the president of PMSI, among others, before he found his way back.

“With the acquisition of Diamond by Moba and the changes that have been made over the years, I feel my past tenure, as well as my experience in customer service, engineering, sales and management, are suited perfectly to help provide the direction for Moba USA.”


With three offices, in Farmington Hills, Michigan; Moreno Valley, California; and Weston, Florida (for Latin America), Moba has a strong presence in the Americas.

England will play an important role in supporting the continual growth of Moba in the U.S.

“Moba has been and continues to be the world leader in egg handling equipment. With the combination of the strong Moba Group management as well as the innovations developed by the technical group, we are poised to be able to further provide solutions to the ever-changing challenges that face our industry today and in the future,” said England

England will lead Moba USA from his office in Farmington Hills.

Headquartered in Barneveld, the Netherlands, Moba has a product development department of approximately 100 employees and a factory in which the production of the machines takes place. Its total staff amounts to 850. The company has offices in not only the U.S. and the Netherlands, but also in Japan, Italy, China, Malaysia, the United Arab Emirates, the United Kingdom, Germany, and France, as well as support from agents and distributors.