La Coop fédérée, one of the largest agrifood enterprises in Quebec, has changed its name to Sollio Cooperative Group.
The company, which is approaching its 100th anniversary, announced its name change on February 27.
"Since its inception, our cooperative has driven change in agri-food industry practices and contributed to the development of rural communities via its cooperative business model," said Ghislain Gervais, president of Sollio Cooperative Group's board of directors. "Now we are changing our identity to better reflect that contribution to sustainability of farm families and regions by seizing business opportunities throughout the agriculture and agri-food value chain."
Along with the name change comes the adoption of a new brand strategy to support these efforts, an identity that confirms Sollio Cooperative Group's ambition to be a major player in turning agrifood resources into genuine, lasting collective prosperity. The new Sollio Cooperative Group brand evokes the words soil, sun and solidarity. It conjures up notions of cooperation and collaboration, but also courage, stewardship and lasting wealth, and will equip the organization to be a moving force in action, the company explained in a press release. Through its renewed commitment to society, Sollio Cooperative Group aims to show that its growth is synonymous with solidarity and optimism for the future.
"We are now one of the largest agri-food enterprises in Quebec and the only pan-Canadian agricultural supply cooperative, with roots right here in Quebec," said Gaétan Desroches, chief executive officer of Sollio Cooperative Group. "And starting now, building on our network and our divisions, aware of our position as a key influencer in the development of sustainable food resources, we are positioned to embody Canada's new agrifood legacy."
About Sollio Cooperative Group
Sollio Cooperative Group represents more than 122,000 members, agricultural producers and consumers in 50 traditional agricultural and consumer cooperatives across several Canada provinces. It employs more than 15,000 people and has sales of CA$7.282 billion. Its activities are divided into three divisions: Olymel L.P., Sollio Agriculture and Groupe BMR Inc.
According to the Poultry International Top Companies rankings, Sollio Cooperative Group is the 20th largest broiler company in North America. It is also involved in turkey production.
The company has also recently expanded its presence in the animal feed industry. During the past two years, it acquired Cargill’s grain and rop inputs retail assets in Ontario, Standard Nutrition Canada, a 50% stake in WS Feed & Supply, and F. Ménard.