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Industry News & Trends / Business & Markets / Consumer Trends / Egg Production / North America
on October 19, 2020

New dietary guidelines, COVID-19 driving egg marketing

AEB’s new president and CEO explains how new dietary guidelines and their introduction are leveraged in marketing campaigns to boost egg consumption.

Egg marketing is always important, and is perhaps even more important now, as new recommendations related to eggs have surfaced and the coronavirus (COVID-19) pandemic continues to create havoc for some.

In her new role as president and CEO of the American Egg Board (AEB), Emily Metz will lead the…

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