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News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter
on January 31, 2011

Super Bowl watchers to consume more than 1 billion wings, says NCC

Estimated 13.5 billion wings to be sold in 2011

About 1.25 billion chicken wing portions — more than 100 million pounds of chicken wings — will be consumed by Super Bowl watchers this year, making it the biggest time of the year for chicken wings, according to the National Chicken Council.

“The Super Bowl just wouldn’t be super without chicken wings,” said Bill Roenigk, NCC senior vice president and chief economist. “Whether you call them Buffalo wings, hot wings, party wings or wing things, chicken wings have gained enormously in popularity in recent years. They are among the most popular offerings when friends and family get together at home or patronize quick-service carryouts, sports bars, casual dining restaurants or other establishments.”

Roenigk said he estimates that, in the year 2011, more than 13.5 billion chicken wings (over 3 billion pounds) will be marketed as wings. Of these, about 9.5 billion wings (2.2 billion pounds) will be sold through foodservice channels. Another 4 billion wings (800 million pounds) will be sold in retail grocery stores. Retail prices for cooked wings in grocery stores were most recently reported at a nationwide average of about $5 per pound by the U.S. Department of Agriculture’s Agricultural Marketing Service.

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