News and analysis for the global poultry industry.

George Tice Last

George Tice is executive director public policy (international), Elanco Animal Health.



Emphasizing One Health can boost consumer trust in poultry

Poultry producers need to not only apply the principles of One Health, but they need to communicate this compliance with consumers to build consumer trust.
Following One Health principals can help poultry producers protect their flocks’, consumers’ and the planet’s health, but communicating its value can help build consumer trust in poultry meat.
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