News and analysis on the global poultry
and animal feed industries.

Poultry Around the World

Mark Clements' view of the world poultry industry with a British twist.
Egg Production

Season’s Greetings from Poultry International

December 19, 2013

Tis the season to be jolly, so no moral considerations or business discussion from me in this posting! 

These egg boxes from the UK and Switzerland caught my eye recently, so I thought to post them here. Please forgive the slight shakiness in the images – I wish I could say it was a case of too much Christmas spirit!

They lift the egg from being an everyday product to something more special that speaks to the consumer. Clever marketing perhaps, but both presentations brought a smile to my face and made me take the boxes from the shelves. If they create a warm feeling inside for consumers, that’s a good thing for all parties. 

I will leave it there, as I feel I may be falling into bad habits. 

Season’s Greetings from everyone at Poultry International and Watt Global Media! 


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