Butterball has launched Butterball Hearty Turkey Sausage. The product is available in two flavors: Old World Smoked and Polish Style, and they come in 12-ounce packages that include four links.
The butcher-style turkey sausage link is bun-length and offers the same taste and texture of its pork counterparts, but with 70% less fat than pork and beef smoked sausage, according to United States Department of Agriculture data for pork and beef smoked sausage.
“The fully cooked smoked sausage category needs some sizzle, and we are going to deliver,” said Michelle Lieszkovszky, leader of new consumer solutions at Butterball. “Consumers expect healthy and delicious tasting turkey products from Butterball. They’ll crave the robust flavor and coarse texture of our Hearty Turkey Sausage. It’s everything that you’d expect from a traditional pork sausage, but with less fat. Retailers can now diversify their meat case selections with turkey sausage links, offering a flavorful and convenient alternative to pork or chicken.”
Butterball Hearty Turkey Sausage is precooked, gluten free, and only takes minutes to prepare on the grill or in the skillet or microwave. It is sold in 12-ounce units, with four links per package, and can be found at select retailers using Butterball’s product locator. Broader retail distribution is scheduled for this fall.
The company took the opportunity to launch its Hearty Turkey Sausage, as the smoked turkey sausage category is in growth mode and with the approach of summer, Butterball recognized that consumers are looking for new protein options for the grill that are convenient for family meals, whether prepared on the grill or in the skillet.
Butterball, headquartered in Garner, North Carolina, is the country’s largest turkey company. It employs over 6,500 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. According to the WATT Poultry.com Top Poultry Companies Database, Butterball slaughtered an estimated 1 billion pounds of live turkeys in 2022.
