Fears over avian influenza in China are being cited as one of the reasons McDonald's sales figures slipped 0.6 percent in April.
The global quick service restaurant chain reported that in the region encompassing Asia, the Middle East and Africa, sales were down 2.9 percent amid those fears of food safety. In the U.S., sales improved by 0.7 percent, with the company citing the introduction of Chicken McWraps as a positive move that attracts more customers in their 20s and 30s.
The company also reported a 2.4 percent decline in sales in Europe. McDonald's said it hopes to improve those numbers by pursuing customer-focused strategies around menu choice, everyday affordability and enhancing brand presence by adding new restaurants and increasing hours of operation.
