Noble Foods names Basu, Sultan to board

The U.K. based egg producer is expanding its board of directors.

Mallika Basu and Anwar Sultan
Mallika Basu and Anwar Sultan
Courtesy Noble Foods

Noble Foods has welcomed two new non-executive directors to its board, as the U.K. egg producer looks to broaden its advisory panel for future opportunities and growth.

Mallika Basu joined the board in November, while Anwar Sultan will join in February 2024.

According to Noble Foods, both bring deep experience in marketing, commercial and digital trajectory to the historic company.

Basu, a board-level communications and strategy advisor, is experienced in the food and hospitality sectors, having most recently led the 2030 strategy for London’s iconic Borough Market.

“It’s an exciting time to be joining Noble Foods, as the company looks to further drive its commercial growth,” said Basu. “Among many things, I hope to bring my passion and knowledge of the food, drink, and hospitality industries to contribute to Noble Foods’ commitment to quality and sustainability. As we navigate major cultural shifts, I also look forward to championing diversity, equality and inclusion to ensure a robust foundation for the company’s continued success.”

Sultan, who is a digital leader and board director with of knowledge in leveraging technology, data, and marketing, joins Noble Foods in conjunction with his role as chief growth and commercial officer at The Modern Milkman.

Commenting on the appointment, Sultan said: “I’m pleased to become part of the Noble Foods family, where I hope to channel my enthusiasm for technology and data to propel us forward. I’m keen to make meaningful contributions to Noble Foods’ success by employing new ways of thinking and innovative strategies. Noble Foods has a dynamic landscape, and I look forward to contributing to the company’s thriving future in the food industry.”

The two new appointments follow the 2022 expansion of the Noble Foods’ board, which saw former Coop Group CEO Steve Murrells join the established company. Together with Owner and Chair Sarah Dean, and CEO Duncan Everett, Basu and Sultan will work to influence the future growth of the business, its brands and innovations.

Everett said: “This is a purpose-driven company with a firm emphasis on its people, animal welfare, and environmental impact – values that resonate deeply with me and with Mallika and Anwar. Now, more than 100 years since the company began, it is indeed an exciting time for our board to grow and diversify once again, as we develop our business across core elements of egg, animal feed and our added-value innovations. We warmly welcome Mallika’s and Anwar’s ideas, challenges and guidance.”

Sarah Dean said: “I was hugely impressed by both Mallika’s and Anwar’s energy, their insights and their individual perspectives on our industry. At our core, we want our company to excel for our people, our producers, and our customers. To truly flourish in the years to come, our Board needs to reflect the areas of growth we’re most passionate about. It’s my pleasure to welcome Mallika and Anwar to our extended family.”


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