Eggs! to take center stage at VIV Asia

Egg production and processing in Asian countries are due to receive special attention in March. Under plans announced today, eggs will provide a pivotal theme for VIV Asia 2009 when the international exhibition returns to Bangkok.

VIV Asia 2009 is being held at the Bitec convention centre in Bangkok, Thailand, between 11-13 March. Show organizer VNU Europe has revealed that a feature of all three days will be a central zone bringing the latest know-how on the production and processing/marketing of eggs in Asia and highlighting innovations for the sector. This is being linked to a full-day conference at show time and to a discussion forum involving the executives of poultry companies.

“We have given the theme the brand name of Eggs! and we intend making it into an extremely useful combination of education and new ideas for everyone involved in the sector,” says Ruwan Berculo, project manager for VIV Asia at VNU Europe. “At VIV Asia 2007 we had an Aqua Forum that was very successful and we are sure Eggs! will be a great feature of VIV Asia 2009.

“From the first day of the exhibition, one hall at Bitec will contain what we are calling the Eggs! Pavilion. This is an area of about 150 square meters devoted to the Eggs! theme. It is going to include a step by step explanation of key issues in egg production chains. The stands on three sides around this educational exhibit will be for companies involved in supplying to the egg sector and who have new products for the sector being launched in Asia at the show.”

The pavilion links to the Eggs! Conference that takes place on the second day of the show (12 March 2009). Starting at 10:30 that day and running until 17:00, the conference is being arranged in parallel sessions. Attendance is free of charge to show visitors.

To close the day, the organizers have added an Eggs! CEO Forum at which executives from the sector will give their view of future trends in the egg business in Asia.

“We are excited to have this opportunity,” Ruwan Berculo comments. “It will enable worldwide leaders in the field of egg production and processing to present innovations at the Eggs! Pavilion and to discuss trends and developments with buyers, opinion leaders and scientists during the Eggs! Conference program.

“With the help of an advisory panel of experts in the field, an Eggtrack of the complete production and processing chain has been developed as the basis for the pavilion and conference. Seven main themes have been selected from it, for highlighting at VIV Asia 2009.

“In the area of genetics the focus will be on breeding for performance. In hatching, we are focusing on the production of uniform and healthy day-old chicks. The focus in feeding and nutrition is to be on bird performance and producing quality eggs. About layer housing, the key issue chosen relates to innovative housing systems for healthy hens and clean eggs. The health theme will cover the requirements for biosecurity and disease control to achieve the well-being of the bird. Egg processing is to have a focus on processing for multiple uses. Lastly, we take a particular look at the needs of packing stations by a consideration of quality control for effective egg handling.”
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