The USA Poultry & Egg Export Council (USAPEEC) has been granted over $9 million in funding under the Regional Agricultural Promotion Program (RAPP) for the fiscal year 2024. This initiative aims to promote U.S. poultry and egg products in global markets.
The allocation received by USAPEEC is one of the larger awards among the 66 agricultural trade organizations funded by the USDA through RAPP.
Established in 2023, the RAPP program utilizes $1.2 billion in Commodity Credit Corporation funding to develop emerging markets worldwide, particularly in Africa, Latin America, the Caribbean, and South and Southeast Asia.
Agriculture Secretary Tom Vilsack emphasized the importance of expanding U.S. exporters' presence in new markets to enhance their competitiveness and resilience in the global trade landscape.
USAPEEC President and CEO Greg Tyler expressed gratitude for the government's support and highlighted the significant impact of the funding on poultry and egg exports, empowering American producers to enter new markets and compete globally.
Tyler emphasized the far-reaching benefits of sustained investment in export promotion, contributing to the growth of the U.S. agricultural economy and fostering advancements in nutrition, sustainability and economic development.
USAPEEC's allocation of $9,025,000 will be directed towards priority markets identified by the USDA, including Latin America and the Caribbean, Africa, South and Southeast Asia, the Middle East, Central Asia, Japan and Korea.
The RAPP program will continue allocating funds from the authorized $1.2 billion total over the coming years to support market development efforts.
