Atria acquiring Swedish convenience food company Gooh

Gooh, with a production facility in Järna, has a 25% share of the convenience meals market in Sweden.

Lasagnette Vaaka
Courtesy Atria

Finland-based Atria announced its plans to acquire the entire share capital of the Swedish convenience food company Gooh.

The planned acquisition remains subject to regulatory approvals.

Gooh is a part of Lantmännen Cerealia and its production facility is located in Järna in the Stockholm region. The company is a market leader in the fresh micromeals product segment in Swedish retail trade with channels with a market share of around 25 percent, Atria stated in a press release. Gooh's annual net sales is around EUR16 million (US$17.34).

The distribution channels are well established with sales in all the major grocery store chains as well as vending companies in Sweden.

The production of Gooh products started in the early 2000s in cooperation with the famous restaurant Operakällaren in Stockholm. The goal was to bring high-quality convenience food to the retail trade.

Atria has set its goal to be the winning food company in Northern Europe, and the company believes  Gooh's product selection complements Atria's convenience food selection and offers new opportunities for consumer oriented productization in the Swedish market. Gooh is a well-known and respected convenience food brand in Sweden, says Jarmo Lindholm, executive vice president of Atria Sweden.

The acquisition fits perfectly with Atria Group's strategic goal of expanding in the convenience food segment and improves Atria Sweden's chances for profitable growth, Lindholm added.

Atria, according to the WATTPoultry.com Top Poultry Companies Database, is one of Finland’s leading meat producers with operations in both the pork and poultry sector. The company, which slaughters 45 million broilers annually, has operations in Finland, Sweden and Denmark.

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