News and analysis for the global poultry industry.

WATT Poultry Chat

WATT Poultry Chat is a new video series featuring expert analysis of current poultry and animal agriculture industry issues. Watch WATT Global Media editors interview leading minds on timely topics relevant to the broiler, layer and turkey industries.



VIDEO: Understanding the poultry microbiome

A new tool can help poultry producers know more about how the microbiome impacts bird performance and adjust their operation accordingly.

A better understanding of the poultry microbiome can yield better results for integrators and poultry growers.

Read more

VIDEO: Using traps and baits for poultry pest management

Flys, beetles and other pests reduce bird performance and damage housing. Rotating traps and baits can control these insects.

By placing baits and traps in the correct location and rotating active ingredients, poultry growers and egg farmers can successfully limit disruptions caused by nuisance insects. 

Read more

VIDEO: How war in Ukraine affects the poultry industry

In most scenarios, broiler industry profitability will not suffer. However, the potential exists for price hikes in input markets.

War in Europe is shocking grain, energy and financial markets in a time when U.S. consumers are already frustrated with high inflation. Nevertheless, the chicken industry should maintain profitability and avoid passing on costs to buyers.

Read more

VIDEO: Latest developments in Newcastle disease vaccination

Vaccination is key in protecting flocks against Newcastle disease, but how is vaccination developing, and how should vaccination programs reflect local circumstances?

Learn how developments in Newcastle disease vaccines are offering new options to protect flocks and how vaccination programs should be tailored to local circumstances.

Read more