Food color additives company rebrands itself with name change

DDW, formerly D.D. Williamson, launched a new brand image to reflect the company's expertise in food color additives, including changing the company's name to DDW. The new logo includes the DDW name and a new tagline, "The Color House," which the company says expresses its global flavor house's capabilities in blending colors.

 DDW, formerly D.D. Williamson, launched a new brand image to reflect the company's expertise in food color additives, including changing the company's name to DDW.

The new logo includes the DDW name and a new tagline, "The Color House," which the company says expresses its global flavor house's capabilities in blending colors.

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