UK supermarket chain Sainsbury’s has committed to doubling its sourcing of British food. Launched as part of the retailer’s new Sustainability Plan, the targets set also include a commitment to ensuring all meat, poultry, eggs, game and dairy produce will be sourced from suppliers who adhere to independent higher welfare standards.
“The commitment from Sainsbury’s to double its sourcing of British food should be commended; it is a bold and positive step for food and farming," said Tom Hind, director of corporate affairs with the farming industry body NFU. "It recognizes the high quality and standards of production and environmental protection that British farmers meet every day, those same standards that consumers increasingly expect in the food they buy.”
Hind also said it is important that the NFU scrutinizes the detail of the plan to ensure that the commitments have integrity and deliver sustainability for UK agriculture. "We want to ensure that commitments to driving efficiency, for example, work with farmers to offer longer-term relationships with stable and profitable prices,” said Hind.