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News and analysis on the global poultry
and animal feed industries.
Broilers & Layers
on March 20, 2012

McDonald’s to source chicken locally at London Olympics

Restaurant chain responds to criticism regarding importing during games

McDonald’s, which will run the biggest restaurant in the world at this year’s Olympic Games in London, UK, has said it will source its chicken requirements from British farmers in response to negative reaction towards its original plan to source only 10 percent of its needs and import the rest, largely from farms in Brazil and Thailand.

McDonald's had been exempted from a rule in the Games' Food Vision that required all poultry being served to come from the UK — a move that caused the London Olympic and Paralympic Organising Committee to face significant criticism. The change "is a real success for British farmers and the people of London,” said Green Party London Assembly Member Jenny Jones.

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