Aller Petfood has appointed Rikke Pranger as its new marketing manager.

Pranger will be in charge of developing the Aller Petfood brands worldwide, as well as helping distributors take advantage of the Aller Petfood marketing toolbox assuring optimal branding towards the individual pet food customers. Pranger will also be responsible for improving the marketing of Aller Petfood private label competencies and service concepts. The private label division is very important to Aller Petfood, which is why yet another of the Aller Petfood plants, the wet food production facility in Saint Petersburg, Russia, was ISO 22000 certified in April 2012.