At the 2013 International Production and Processing Expo in Atlanta, Big Dutchman, one of the most well-known and recognized leaders in the poultry business, presented some exceptional attractions to celebrae 75 years of successful business.

Beside the newest innovations, it was the unsurpassed 3D movie experience of the poultry house and legendary Al Unser with his famous race car which attracted hundreds of visitors to the booth.

Big Dutchman’s grand booth reception was opened with a speech from Bernd Meerpohl, chairman of the board, who proudly looked back on Big Dutchman’s 75-year-old history and achievements. He then took pleasure in cutting the official anniversary cake with Clovis Rayzel, president of Big Dutchman USA and Latin America.

During the three-day-long IPPE, many visitors attended the Big Dutchman booth to learn about the new products being released.


The unique 3D movie experience was a special treat for guests visiting the Big Dutchman booth. Three separate videos were presented, including one video on Big Dutchman’s popular Avech colony system and the ideal space it provides for hens, a turkey video about the durable Gladiator feed pan, and a broiler video featuring the Fluxx feed pan and straight-line auger system.

“The 3D experience was designed to give the viewer a better perspective of what goes on inside a poultry house,” said Rayzel. “The viewer is able to see how much room the hens have in the Avech colony system, and this helps to understand in better detail how the products work and how the animals use the products.”

To top things off, Big Dutchman had legendary race car driver Al Unser on hand to greet visitors and to sign autographs. Al brought his race car Johnny Lightning, which he used to win two of his four Indianapolis 500 races.

“Having Al and his car at the booth was a great experience for visitors,” said Terry Pollard, vice president of North American sales for Big Dutchman.