Global food company Marfrig has announced that its UK based business, Moy Park, will take responsibility for the leadership and management of Marfrig's operations in Europe, as part of a European reorganization of the Marfrig Group.
The new organization will bring together the European business units of Keystone Europe, Seara and Marfrig under the direction of Moy Park, making Moy Park responsible for business turnover in Europe of around £1.5 billion.
The restructure, which took effect April 15, has been introduced as part of Marfrig's strategy of becoming a leading global food company with a strong presence in its core markets.
The reorganization also brings with it operational capability for Moy Park in beef as well as poultry production and a range of other food products. The new organizational structure is expected to enable Moy Park to open up opportunities for its customers to access the wide range of Marfrig products currently being sold in other international markets.
According to Nigel Dunlop, who has been appointed as Moy Park Europe CEO, the purpose of this new and more integrated organization will be to build on the core strengths and capabilities of each of the businesses currently operating across the UK, Ireland and Continental Europe for the benefit of its customers and consumers.
"We believe that by bringing together the business units and functions currently operating across Europe, we can make better use of the respective strengths of each to better meet our customers' expectations for innovative, high quality and affordable consumer products," said Dunlop. "These changes will enable us to develop and grow as a strong and profitable business across Marfrig's entire European Operations and ensure we can compete effectively for the benefit of the business and its people."
The business has appointed Moy Park's current director of technical and food safety, Ursula Lavery, to join the Moy Park Executive Board as the technical director - Europe, with responsibility across the new enlarged European business.
The current Moy Park headquarters in Craigavon, Northern Ireland, will become responsible for the new, combined European business providing central support including finance, information systems, supply chain, procurement and human resources.