AB Vista, a micro-ingredient feed supplier, announced the appointment of Dr. Awadalla Ombabi.

Starting June 1, Ombabi fills the new position of Regional Sales Director for the Middle East and Africa at AB Vista and provides commercial and technical support in this region to key customers and distributors. He is also responsible for generating and executing sales and marketing plans with the support of the AB Vista team. He reports to Ari Kiviniemi, Global Sales Director.

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Ombabi joins AB Vista from Dupont, where he spent over 10 years in a variety of commercial and technical roles, focussing on developing business across the Middle East, Africa, Iran and India.

Commenting on the news, Kiviniemi said, "Awadalla's appointment highlights AB Vista's commitment to delivering world-leading technical and commercial solutions to the developing market across the Middle East and Africa. The creation of his position will help AB Vista to increase support to key customers and distributors, and allow customers to get the full value from AB Vista products in their feeds."