Watt Publishing Co. recently announced the company will begin operating under a new name and will be known as WATT Global Media, effective immediately. The company also unveiled a new corporate identity and logo.
As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for more than 95 years.
The new name and corporate identity solidify the company's position as a global leader in the fast-changing agribusiness media industry. Over the past two years, WATT Global Media has refocused its strategic efforts on audience engagement across multiple media channels, content measurement, market growth, and results-driven outcomes. The company's ownership and staff have not changed.
Commenting on the name change, President/CEO Greg Watt said, "WATT Global Media reflects the evolution of our company from a print-based publisher to the global full-service media company we are today. The new name and corporate identity signify innovation and the entrepreneurial spirit we embrace, while keeping the Watt name at the core of our brand. It's an important part of who we are - a client-focused, family owned company for nearly 100 years. Our success and longevity are a direct result of amazing team members who inspire a continuous stream of new ideas and solutions."