Music from the 1980s is the focus of a new advertising campaign by family-owned poultry producer, Foster Farms. As consumer demand for natural frozen foods increases, the company is celebrating its line of "Amazing Chicken" frozen cooked chicken products with new television advertisements introducing a chicken choir clucking three 1980s classics, including "Don't You Want Me" by the Human League, "Sister Christian" by Night Ranger and "Africa" by Toto. The spots were developed by the advertising agency Goodby, Silverstein & Partners.
Foster Farms' frozen cooked chicken products are made with 100 percent all-natural ingredients and never include hormones or steroids, the company says. A sampling of the products within the frozen cooked chicken line includes: breast nuggets, hot 'n' spicy wings, crispy strips, orange chicken, roasted breast chunks, chicken breast grilled strips and buffalo style strips.
"At Foster Farms, we know that quality ingredients are the key to wholesome meals. Consumers in the west know us best for our fresh chicken but over the past five years our frozen cooked chicken products have become the fastest growing brand in the west and are just as amazing for their great taste and use of 100 percent all-natural ingredients with no added hormones or steroids. These are memorable ads for memorable chicken products," said Ira Brill, director of marketing and advertising at Foster Farms.
The 15- and 30-second advertisements for the Foster Farms "Amazing Chicken" frozen cooked chicken product line have airedr on television in seven West Coast markets since the week of September 30. To view the three advertisements, visit the Foster Farms YouTube page.