Nutriad, a Belgium-based producer of feed additives, has hired Guy Janssens as its new marketing director. He will be responsible for integrating product development, technical support and marketing management within Nutriad.

"The new appointment demonstrates Nutriad's commitment to further invest in developing recognizable product strategies," said CEO Erik Visser. "Bringing market intelligence and technical know-how together will allow us to maximize synergies between the different regions/departments and further support our growth ambitions."

Janssens holds a Ph.D. in Veterinary Science and comes with more than 25 years of experience in animal nutrition. He started his professional career as a researcher at the Ghent University (BE) and moved on to hold different international sales and marketing roles.