Global agriculture firm H.J. Baker & Bro. Inc. has established a sales office in Guadalajara, Mexico, to meet growing demand throughout Latin America. The Mexican office will facilitate sales of nutritional supplements for the dairy, poultry and aquaculture industries as well sulphur bentonite fertilizer for the entire region.

Javier Rodriguez, who has been with H.J. Baker for more than 10 years, will be country manager for H.J. Baker & Bro. de Mexico S de R.L. de C.V. located in Guadalajara and will oversee sales efforts throughout the region.

Christopher V. B. Smith, president and CEO of H.J. Baker, said: "H.J. Baker has strong relationships in Latin America and in Mexico. This new office will enable us to serve our customers more effectively. The growth potential is clear. Latin America represents 24 percent of the world's arable land and contributes 11 percent of the value of world food production. Javier is the right person to deliver the customer service, high-quality products and expertise that distinguish H.J. Baker as an industry leader for more than 160 years. We look forward to what we can achieve there."

An international sales representative with 26 years of experience trading commodities in Mexico, Rodriguez began his career at Sumitomo Corporation in Mexico City. He subsequently developed markets for the use of feed ingredients in Mexico. 


Rodriguez joined H.J. Baker in 2002. Since joining the company, he has developed markets for H.J. Baker's PRO-PAK, and other feed ingredients in Mexico. In addition, he has established a presence for H.J. Baker in Central America, the Caribbean and South America.

Rodriguez graduated from National Polytechnical Institute in Mexico City with a bachelor's degree in Commercial Relations and International Trade and received a master's in Public Administration from American University, Washington, D.C.

"I am very proud to represent H.J. Baker in Mexico and Latin America. Mexico has a significant agriculture industry, one that already benefits from H.J. Baker's products," Rodriguez said. "I anticipate increased demand for our feed, fertilizer and sulphur products as we increase our efforts in Latin America. Latin America has a long agricultural history and H.J. Baker's more than 160 years of experience make this a win/win for all involved."