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Alexey Grachev, left, director and co-owner of BPR Sverdlovsky, and Antoon van den Berg, CEO of Hendrix Genetics, sign an agreement for a strategic partnership between the two companies.
on March 6, 2014

ISA and Sverdlovsky form strategic partnership

Agreement will enable BPR Sverdlovsky to consolidate and grow its business

ISA, the layer division of global multi-species breeding company Hendrix Genetics, and Russian poultry breeder BPR (Breeding Poultry Reproductor) Sverdlovsky, have entered into a strategic partnership. The collaboration encompasses a substantial capital commitment by ISA that will enable BPR Sverdlovsky to consolidate and grow its business further. The agreement will also allow ISA to acquire the largest minority share in BPR Sverdlovsky, next to founders Alexey Grachev and Viktor Ivashkin.

Based in the area of Yekaterinburg, Russia, BPR Sverdlovsky produces and markets Hisex Brown and Hisex White layer parent stock and commercial layers for the Russian market and most of the Commonwealth of Independent States (CIS) countries. Successful cooperation between Sverdlovsky and ISA (Institut de Sélection Animale) began three years ago.

"The quality of the Hisex layers, combined with local production at a strategically important location in Russia, and our strong relations with egg producers in CIS countries, have enabled us to become the largest supplier of egg layer breeding stock in the CIS market," remarked Alexey Grachev, director of BPR Sverdlovsky. "We are pleased to welcome ISA as our strategic partner".

"We view Russia as a strategic important market for all species Hendrix Genetics breeds and layers in particular," added Antoon van den Berg, CEO of Hendrix Genetics. "Our investment in BPR Sverdlovsky will create the possibility to further invest in facilities, people, quality and service, which will lead to better performance and increasing value for Sverdlovsky's customers."

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