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and animal feed industries.
Poultry Nutrition / Livestock Feed Manufacturing
on April 24, 2014

Zinpro Corporation realigns US sales team

Several Zinpro employees promoted as sales team structure changes

Zinpro Corporation, a leader in trace mineral nutrition, recently realigned its U.S. sales team to form a single sales region. With this newly established structure, new roles and responsibilities within the sales team have been announced.

The new U.S. sales team will be led by Erik Swensson, who has been promoted to the role of regional manager – USA. Swensson joined the Zinpro U.S. sales team in 2003, and has most recently served in the role of Western Region manager – U.S. In this new role, he will continue to report to Russ Wyllie, vice president of sales – The Americas, and will be responsible for overseeing the overall direction, coordination, evaluation and success of the Zinpro U.S. sales team.

“In the past, our U.S. sales team has been comprised of either two or three geographic sales regions,” says Wyllie. “That format served us very well over the years and provided a very straightforward approach to our success in the feed industry. As our industry changes and our business continues to grow, it is important that we realign our U.S. sales team structure to better fit the needs of our customers and the overall industry.”

With this realignment, five distinct business units have been established within the U.S. sales team. These business units focus not only on a geographic and account basis, but also incorporate a specific focus: manufactured feed, beef, dairy, poultry/swine, and specialty.

Poultry/swine business unit 
The new Zinpro poultry/swine business unit will be led by Mike Parsley, who has been promoted to the role of business manager – poultry/swine. Parsley joined the Zinpro team in 2007, and most recently served as account manager – Swine. In this new business manager role, he will be responsible for direct account sales, as well as the district sales of each of the members of the newly formed poultry/swine business unit. He will also oversee all poultry and swine sales activities and business coordination in the U.S. market.

Manufactured feed business unit 
The new Zinpro manufactured feed business unit will be led by Charles Gay, who has been promoted to the role of business manager – manufactured feed. Gay joined the Zinpro team in 1999, and most recently served as account manager – Southeast. In this new business manager role, he will be responsible for direct account sales, as well as the district sales of each of the members of the newly formed manufactured feed business unit. He will also oversee all feed manufacturer sales activities and business coordination for the feed manufacturing sector in the U.S. market.

Beef business unit 
The new beef business unit will be led by Terry Long, who has been promoted to the role of business manager – beef. Long joined the Zinpro team in 1991, and has most recently served as account manager – High Plains. In this new business manager role, he will now be responsible for direct account sales, as well as the district sales of each of the members of the newly formed beef business unit. He will also oversee all beef sales activities and beef business coordination in the U.S. market.

Dairy business unit 
The new dairy business unit will be led by Curt Greer, who has been promoted to the role of business manager – dairy. Greer joined the Zinpro team in 2010, and most recently served as account manager – Southwest. In this new business manager role, he will be responsible for direct account sales, as well as the district sales of each of the members of the newly formed dairy business unit. He will also oversee all dairy sales activities and dairy business coordination in the U.S. market.

Specialty business unit 
The new specialty business unit will be led by David Spaulding, who joined the Zinpro team earlier in 2014. In this role, he will be responsible for overseeing all specialty market sales activities within the United States. This includes market assessment, relationship development and product positioning of new products, specifically within the companion and equine markets, as well as other specialty markets in the U.S.

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