Zinpro Corporation, a leader in trace mineral nutrition, recently realigned its U.S. sales team to form a single sales region. With this newly established structure, new roles and responsibilities within the sales team have been announced.
The new U.S. sales team will be led by Erik Swensson, who has been promoted to the role of regional manager – USA. Swensson joined the Zinpro U.S. sales team in 2003, and has most recently served in the role of Western Region manager – U.S. In this new role, he will continue to report to Russ Wyllie, vice president of sales – The Americas, and will be responsible for overseeing the overall direction, coordination, evaluation and success of the Zinpro U.S. sales team.
“In the past, our U.S. sales team has been comprised of either two or three geographic sales regions,” says Wyllie. “That format served us very well over the years and provided a very straightforward approach to our success in the feed industry. As our industry changes and our business continues to grow, it is important that we realign our U.S. sales team structure to better fit the needs of our customers and the overall industry.”
With this realignment, five distinct business units have been established within the U.S. sales team. These business units focus not only on a geographic and account basis, but also incorporate a specific focus: manufactured feed, beef, dairy, poultry/swine, and specialty.
Poultry/swine business
unit
The new Zinpro poultry/swine
business unit will be led by Mike Parsley, who has been promoted to the role of
business manager – poultry/swine. Parsley joined the Zinpro team in 2007, and
most recently served as account manager – Swine. In this new business manager
role, he will be responsible for direct account sales, as well as the district
sales of each of the members of the newly formed poultry/swine business unit.
He will also oversee all poultry and swine sales activities and business
coordination in the U.S. market.
Manufactured feed business
unit
The new Zinpro manufactured feed
business unit will be led by Charles Gay, who has been promoted to the role of business
manager – manufactured feed. Gay joined the Zinpro team in 1999, and most
recently served as account manager – Southeast. In this new business manager
role, he will be responsible for direct account sales, as well as the district
sales of each of the members of the newly formed manufactured feed business
unit. He will also oversee all feed manufacturer sales activities and business
coordination for the feed manufacturing sector in the U.S. market.
Beef business unit
The new beef
business unit will be led by Terry Long, who has been promoted to the role of business
manager – beef. Long joined the Zinpro team in 1991, and has most recently
served as account manager – High Plains. In this new business manager role, he
will now be responsible for direct account sales, as well as the district sales
of each of the members of the newly formed beef business unit. He will also
oversee all beef sales activities and beef business coordination in the U.S.
market.
Dairy business unit
The new dairy business unit will
be led by Curt Greer, who has been promoted to the role of business manager – dairy.
Greer joined the Zinpro team in 2010, and most recently served as account manager
– Southwest. In this new business manager role, he will be responsible for
direct account sales, as well as the district sales of each of the members of
the newly formed dairy business unit. He will also oversee all dairy sales
activities and dairy business coordination in the U.S. market.
Specialty business
unit
The new specialty
business unit will be led by David Spaulding, who joined the Zinpro team
earlier in 2014. In this role, he will be responsible for overseeing all
specialty market sales activities within the United States. This includes
market assessment, relationship development and product positioning of new
products, specifically within the companion and equine markets, as well as
other specialty markets in the U.S.
