Norbest is showing its appreciation by rewarding loyal customers through a newfound partnership with its Foodservice Rewards program. Foodservice Rewards allows customers to earn points on qualifying products from leading foodservice brands and redeem rewards for merchandise of their choice.

The announcement was made by Robert Wangerien, Norbest senior vice president of sales and marketing.

Participants in the program will earn reward points for purchasing qualifying turkey products from Norbest including ready-to-cook Sweetheart breasts and roasts, deli turkey breasts, ground turkey and more. Norbest customers can go online to create a free account and start accruing points.

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Each case of qualifying Norbest product will be shipped with a yellow Foodservice Rewards Code label. Simply, peel off and enter the 12-digit code online to redeem points. Customers can quickly earn points and use them to shop an enormous catalog of brand-name business-related items, unique merchandise and even travel rewards.

Foodservice operators can benefit by rewarding themselves or their business with merchandise and equipment; but their employees and customers can benefit as well.

Foodservice Rewards have been used to incentivize employees to reach their sales goals and given away to customers to drive brand interest and repeat business.