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News and analysis on the global poultry
and animal feed industries.
on February 24, 2015

New Tyson Crafted Creations pork and beef products unveiled

New line from Tyson Fresh Meats includes 16 value-added pork and beef products

Tyson Fresh Meats, a subsidiary of Tyson Foods, debuted its Tyson Crafted Creations brand of pre-seasoned and pre-marinated fresh beef and pork items on February 23 at the Annual Meat Conference Product Tasting Reception. Featuring Tyson Crafted Creations brand Beef Skirt Steak with Smokey Chili Sauce and Pork Shoulder for Carnitas, the products are two of sixteen items that are included in the rollout portfolio of value-added products. 

Among the new value-added products being introduced by Tyson Fresh Meats are boneless beef and pork products, bone-in pork products and cook-in bag pork products. The line currently includes pre-seasoned and marinated fresh beef and pork products.
“We’re very excited to launch our new brand and offer our retail customers one line of pre-seasoned and marinated products across proteins,” said Kent Harrison, vice president of premium programs and marketing for Tyson Fresh Meats. “When our retail partners order Tyson Crafted Creations products, they know they will be getting consistently high quality cuts of fresh beef and pork with seasonings and applications that best compliment the specific raw product used in order to deliver only the best eating experience for consumers.”
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