The National Farmers' Union in the UK and ActionAid are releasing an advertisement urging retailers to sign up to the supermarket ombudsman as proposed by the Competition Commission, according to a press release.

The advertisement appears two days before the deadline for retailers to sign up to the plan. Meurig Raymond, NFU deputy president, said the ombudsman will help suppliers to invest and innovate and lead to better quality products.


A Competition Commission's inquiry into the grocery market revealed that a number of retailers employed practices such as retrospective changes to unit prices, rebates from suppliers without prior agreement and one-off payments for the opportunity to trade.