Finland meat and poultry company HKScan will establish a sales office in Hong Kong this year as a local presence in the Asian market will be critical in order to enhance the value of the group’s export business, the company says.

It also plans to office a sales office in China as soon as the necessary approvals are secured from the Finnish authorities and exports from Finland to China commence.

Chinese inspectors  visited a number of HKScan’s slaughter facilities in Finland last year and pork is expected to be first of the company’s products to enter the Chinese market, followed by poultry meat, processed meat and convenience meals.

The company, which already exports to some 50 countries, is also planning that the Hong Kong office will assume responsibility for marketing and customer service in other Far Eastern markets, while the Chinese sales office will focus exclusively on the Chinese market.