Diamond V sponsors premiere of feature film, The Ivy League Farmer
Company executive hopes movies like this will raise public awareness about hunger and what farmers are doing to meet the growing need for food
A new feature film, The Ivy League Farmer, tells the story of a father and son in conflict over the use of modern technology and the future of the family dairy farm. It’s also a love story that explores a small town’s concern about local kids not getting enough to eat.
“Food safety, sustainability, and affordability are critical issues,” says Jeff Cannon, president and CEO of Diamond V, an Iowa-based company focused on cost-effective production and optimal food safety. “Food security is a growing concern, too. Even though the U.S. has one of the safest and most affordable food supplies in the world, 15 percent of Americans suffer from food insecurity.
“Even in Iowa, one of the top agricultural states, there are communities where one in four school-age children get their only meal of the day at school.” At the same time, Cannon says, everyone gets a great deal of confusing, often contradictory information about modern food production.
“Less than 2 percent of Americans live on working farms,” he points out, “so it’s not surprising that there are a lot of misconceptions about modern agriculture and the vital role it plays in meeting the challenges of food security at home and abroad.”
Cannon said it’s a challenge to help consumers better understand the real choices ahead as farmers work to produce safe, sustainable, affordable food. To help address the “farm to food knowledge gap,” Diamond V became a founding member of Farming to Fight Hunger, a non-profit organization to increase public awareness of food security issues and improve knowledge of modern agriculture. The Ivy League Farmer is the group’s first project. Diamond V is using The Ivy League Farmer in a non-profit initiative to raise funds to help feed local kids in need. The company is sponsoring the film’s premiere showings, June 5-7, at Theatre Cedar Rapids in Cedar Rapids, IA.
Diamond V recognizes food security as a growing concern worldwide. The company is an international leader in nutritional health products for animals and people. “Every 3.6 seconds someone dies of hunger,” Cannon says. “Seven million children starve to death every year. Another 870 million people suffer from malnutrition. In many countries, rapid population growth, fragile ecosystems, and limited natural resources impact people’s food supply. In other countries, increasing per capita income means growing demand for food.”
Unfortunately, most of the world’s land suitable for farming is already in production. What this means, Cannon says, is that an estimated 70 percent of future increases in food production capacity must come from new and improved agricultural technologies. He believes that family entertainment like The Ivy League Farmer can raise public awareness about hunger, modern technology, and the farmers who devote their lives to meeting the growing need for food.
The Ivy League Farmer, tells the story of Joel Gilbert, who has just graduated from Harvard, and has a hifalutin job waiting for him on Wall Street. But when he returns home for the summer, he discovers his family’s dairy farm is in trouble. Joel’s Ivy League business skills can help, but his dad is too stubborn to risk investing in the high-tech future of family farming. Joel’s problems multiply when he realizes he’s falling in love with his childhood sweetheart. However, Holly Kramer’s mission in life may or may not include Joel. Many school-age kids in their rural hometown are not getting enough to eat. Besides teaching school, Holly is leading the local fight against food insecurity. Watch the movie trailer at http://www.diamondv.com/media/farming-to-fight-hunger/.