News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter / Business & Markets
on September 3, 2015

Food shoppers shift approach to meat and poultry buying

The changing food shopper is causing major disruptions in the supermarket meat department, presenting challenges and opportunities for poultry marketers.

Changing food shoppers’ attitudes and buying patterns have caused a major disruption in supermarket meat departments, Brian Diffenderfer, director of meat and seafood for Daymon Worldwide, told the marketing and sales managers at Chicken Marketing Seminar 2015.

Exacerbating this unsettling development is the unprecedented run-up to record beef prices coupled…

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