Attendees from member firms of the U.S. Poultry & Egg Association and the American Feed Industry Association who are engaged in the production of poultry, egg products or feed, won't need to pay a registration fee for the 2010 International Poultry Expo/International Feed Expo, thanks to a "Members to Atlanta" (M2A) program launched by the associations.

Expo exhibitors are sponsoring the program which is available to member companies only through online registration.

The expositions will showcase the latest technology and include cutting-edge education sessions. 

Another "Elite Sponsorship" program will be offered on a first-come/first-served basis to a limited number of exhibiting firms.

The three-day show is scheduled for January 27-29 at Atlanta's Georgia World Congress Center.