Jamesway opened its doors to Dr. Stew Ritchie and his team of industry experts for the Platinum Brooding® Course on Feb. 9-10. This course has been important to brood managers since its inception in 2001. During the one-day course, participants are led through the latest industry developments including the thorough, accurate and precise measurements associated with such critical factors as feed, light, litter, air, water, space, security and sanitation. The stand-alone course was presented in a hands-on environment to enhance the learning process. The course was also sponsored by Cargill Value Added Protein and the Chicken Farmers of Ontario.

The Platinum Brooding program has been mandated as a new grower entry requirement by British Columbia’s Chicken Marketing Board and is supported by the Chicken Farmers of Ontario. It is also part of numerous university and college curriculums including the University of Georgia.

Dave Johnson, from Cargill Value Added Protein, said, “Sponsoring the Platinum Brooding course, for so many of the broiler growers we are privileged to work, with has been a tremendous experience. The quality and depth of information presented to and shared by the group was outstanding. We extend our gratitude to the Jamesway team for all of its hard work to prepare its facility for both the classroom and hands-on components of the course. They were terrific hosts and true partners!


This February the guest lecturers included Dr. Ken Bafundo, from Phibro Animal Health Corp.; Aviagen North America’s Dr. Scott Gillingham; and Dr. Marina Brash, from the Animal Health Laboratory, University of Guelph.

Jamesway’s involvement with the program is part of its ongoing commitment to nurture the best knowledge and practices in the industry.