With emphasis on the importance of relationships in the company's success, Cobb-Vantress' unveiled its 100th anniversary theme: "Building Relationships." The message, unveiled at 2016 IPPE, will be carried forward around the world throughout the year.
In a new trade show booth, the company unveiled a restored 1929 Ford Model A “chick truck,” a replica of the vehicle that delivered Cobb chicks to customers in Alabama during the late 1940s and 1950s.
Max Worley, a Cobb truck driver in Kentucky, was commissioned to create an authentic reproduction of the vehicle that featured prominently in promotions for “Cobb’s Pedigreed Chicks,” as the company was known at the time. The assignment came naturally to Worley who is an avid vintage car enthusiast.
“I am very proud of our employees and what they’ve done to make Cobb so successful and such a great place to work,” said Jerry Moye, president of Cobb. “At the same time, I’m very grateful to all of our great customers and partners that helped us achieve this amazing milestone of 100 years. It is the relationships we’ve built over a century that keep us moving forward, and the genetic progress year-on-year and the advances in technology that help us prepare to feed the world of tomorrow.”
Roger Vessell, Cobb director of World Marketing, added, “With the iconic truck and our new booth we were able to use the event to display our 100th anniversary theme and showcase the proud Cobb history. We are showing our customers — and the whole industry — that we are investing in our future in all aspects of the company.”