Pete and Gerry's Organics selects 360 public relations for campaign
First Certified Humane egg producer in the U.S. undertakes campaign to educate consumers about choosing a better egg
Pete and Gerry's Organics, LLC, producer of Certified Humane, Free Range eggs, has named 360 Public Relations to handle a multi-faceted communications program for its Pete and Gerry's Organic and Nellie's Free Range brands. The agency is helping to roll out a campaign to educate consumers and drive purchase of the brands, raising awareness of Pete and Gerry's longstanding mission to change the way America eats with its commitment to sourcing eggs from only humanely treated, free range hens raised on a network of more than 120 independent, small family farms.
"As the first Certified Humane egg producer in the U.S. and the first egg producer in the world to achieve Certified B-Corporation status, Pete and Gerry's is setting the standard for eggs that are better for all - family farmers, the hens they raise and consumers," commented 360PR Healthy Living Practice Leader Victoria Renwick. "Working with forward-thinking, values-led businesses like Pete and Gerry's is central to our mission at 360 and our team is already at work helping to educate consumers about why they should choose Pete and Gerry's and Nellie's eggs."
"360PR's expertise elevating businesses like ours that are changing the food we eat and how that food is sourced for the better was of particular importance to us," said Jesse Laflamme, CEO and owner of Pete and Gerry's. "We've been impressed with how quickly the team at 360 has moved to help us tell our unique story on a national scale."
Pete and Gerry's Organics is the fastest growing brand in the organic egg category and Nellie's is the #1 and fastest-growing brand of free-range eggs*. As the brands have grown, so too has the competition and also confusion in the egg category. With a myriad of labels, call-outs and other marketing noise, the once simple egg aisle has become a very confusing place for grocery shoppers. 360PR's campaign will focus on thought leadership activities, media relations and influencer engagement to share how everything the company does - from the ethics and mission of the company to its advocacy for a return to smaller, independent farms - is very different from how commoditized eggs are produced.
Pete and Gerry's is the latest win for 360 Public Relations' Healthy Living Practice, joining a roster of admired food and beverage brands that offer today's conscious consumers a menu of better-for-you choices.