Pas Reform has appointed Mohamed Ait Lachgar as international service manager for Western Europe. The appointment is part of the company’s continuing program of international expansion.

Formerly an international project manager with ChickMaster, Ait Lachgar’s experience in the poultry sector spans 16 years. He has specialized in technical product development and support for electromechanical systems and automation. Prior to working for ChickMaster, Ait Lachgar worked as a service manager for Kodak Pathe in France.

In his new role, Ait Lachgar will be responsible for the further development of Pas Reform’s service delivery and activities for customers throughout Western Europe, working with a team of international sales managers, service engineers and office managers to support long-term customer relations.

He has a First Class Electrotechnical Master’s Degree from the prestigious Conservatoire National des Arts et Métiers (C.N.A.M.) in Paris and is fluent in English, French and Spanish.

Speaking about the latest appointment in Pas Reform’s growing international team, CEO Harm Langen says, “As a supplier of integrated hatchery solutions, our service delivery requires a very broad base of skills and capabilities across incubation, climate control and automation to meet the expanding needs of our customers around the world.

“We also see a worldwide trend in the development of preventive maintenance agreements with our customers and Mohammed will play a pivotal role in establishing these relations with key clients throughout the region.”

Ait Lachgar brings more than 20 years’ experience in highly specialized technical and project management environments, and more than half of that time has been spent in the poultry sector.