Honeysuckle White, Shady Brook Farms debut holiday campaign
The promotion features independent family farmers who reflect the 'Honest. Simple. Turkey' theme of the brands
Holiday season television commercials for the Honeysuckle White and Shady Brook Farms turkey brands are debuting on network, cable and digital TV across the U.S. The campaign features independent family farmers who raise turkeys for Honeysuckle White and Shady Brook Farms, instead of actors, providing authenticity and transparency that is underscored by the Honest. Simple. Turkey tagline.
“Thanksgiving is a time when families gather, celebrate tradition and find inspiration during the holiday season,” said Jan Hood, head of marketing for Honeysuckle White and Shady Brook Farms. “We’re inspired every day by our 700 independent family farmers who raise turkey without growth-promoting antibiotics, added hormones or steroids. They work diligently throughout the year so that families can sit down together around their Thanksgiving tables and enjoy a wonderful turkey dinner.”
Underscoring its commitment to honest, simple turkey, Honeysuckle White and Shady Brook Farms eliminated the use of antibiotics for growth promotion purposes in early 2015, then eliminated the use of the antibiotic gentamicin (a shared-class drug used in both human and animal health) in hatcheries earlier in 2016.
Based on recently gathered consumer research insights, Cargill created its holiday season TV advertising campaign to celebrate the many unique family traditions that take place at Thanksgiving in the U.S. The goal is to provide turkeys that make these Thanksgiving traditions memorable.
The holiday campaign also includes video vignettes of "An Honest Meal,” where Honeysuckle White and Shady Brook Farms independent family farmers were paired with food bloggers. The bloggers visited the farms to get to know the farmers and draw inspiration to create unique recipes. With full plates and new friendships, farmers and bloggers shared a Thanksgiving meal and learned that for every dish, there’s always a meaningful story behind it.