Herbruck’s Poultry Ranch will make several changes involving roles at the executive level. The changes will be effective January 1.

Stephen Herbruck, who currently serves as president and CEO of the fourth-generation family business, will retain his role as CEO, while also becoming chairman of the board.

Greg Herbruck, currently executive vice president, will take over as president. Meanwhile, Herb Herbruck will help lead the company as the new executive vice president.


Jamie Halfmann will be promoted as Herbruck’s new chief financial officer. A native of Ada, Michigan and a Michigan State University alumni, Halfmann brings more than two decades of experience in financial services to the company. Current chief financial officer Mark Cebula is retiring after more than 25 years with Herbruck’s Poultry Ranch.

Headquartered in Saranac, Michigan, Herbruck’s Poultry Ranch is the 13th largest egg producer in the United States and the largest egg company in the state, producing about 60 percent of Michigan’s eggs. According to the WATTAgNet Top Poultry Companies Database, the company has 6.89 million hens.

The company has announced growth plans, as it is adding a cage-free egg operation near Mercersburg, Pennsylvania. Development plans submitted to township officials there call for eight poultry barns and other buildings on 334 acres of land.