Anco Animal Nutrition Competence GmbH, an Austrian feed additive company, is expanding its global growth to the Brazil market. The company has chosen Sao Paulo as the location for the subsidiary Anco Brazil, which is currently in the process of being founded. The subsidiary will be operational in 2017 and headed by Marcelo Blumer, Anco Brazil executive director.
At present the company has a feed additive product line for pigs, poultry and ruminants with a core competence in managing the animal’s response to nutritional stressors, including mycotoxins, by nutritional means. The pillars and focus that support the company’s development are what matters most to customers and what works best in farm animals for competitive animal production.
Development of local animal nutrition competence
Entering the market in Brazil promises to be successful when the company has a permanent local representation. It ensures that the company’s competence adapts to the local needs quickly and builds bridges between cultural differences effectively.
“This is an ideal time to enter the Brazilian market,” Blumer said. “The business environment for producers was challenging last year and producers are therefore looking for solutions that can help them increase operational agility to stay competitive and at the same time fulfil increasing demands for a reduction in the use of antibiotic growth promotors.“
Outlook in Brazil
Brazil enjoys a large domestic market and welcomes international trade. The Brazilian agribusiness movement is increasing animal protein production and Brazil now ranks as one of the nations best positioned to feed the world.
Brazil is the second largest producer of broilers globally. Analysts predict that Brazil’s future is promising as is the immediate outlook for 2017 in the agribusiness sector. However, the main market growth for animal protein will continue to be international markets. Preliminary estimates project that in 2017 total animal feed sales in Brazil should reach 70 million ton. Poultry, swine and ruminant feed are expected to grow by 3.1, 4 and 6 percent respectively.