A glimpse into the future of modern poultry production
Precise nutrition, robotics and the fact that society will force poultry husbandry to go in a different direction will change the face of poultry production.
In the future, poultry husbandry will ultimately go in a direction that will change the face of poultry production.
Read the entire report about the future of modern poultry production in the October 2017 issue of WATT PoultryUSA.
In the last 50 years, the poultry industry has been driven primarily by feed conversion and production costs. In contrast, animal rights, environmental and social issues will play a much larger role in future production decisions. "Will the idea that 'chicken is chicken' continue to hold true?” asked Zur Fabian, vice president, Diversified Imports.
From a nutrition perspective, “The main task will be more than simply pushing for better performance,” said Luca Vandi, regional marketing officer at Biomin. Precise nutrition and nutrient evaluation with real-time data will all play a role.
Robotics will be seen across the poultry industry, too, as producers focus on efficiency. Robotics will also be more utilized for bird harvesting and mortality disposal, but will need to become much more animal welfare-oriented.
Extreme biosecurity measures will likely be observed and followed, and human access will be very limited, meaning improved biosecurity. Less contact with chickens contributes to the further reduction of antibiotic use, matching the demand for antibiotic-free products.
Water will also play a major role in the next few decades, so technologies that optimize water usage and supply will need to be developed.
The strong anthropomorphic attitude of society toward animals is having a strong influence in poultry husbandry and production. This new driving force is pushing for changes in equipment, like improved cage-free design, which is rendering progress.
Slow-growing birds and antibiotic-free feed will require closer monitoring of bird health, since birds will be in the houses longer, and the industry will likely need to find organic alternatives to treat birds. Much work is being done on that today, but the demand that the poultry industry will face will probably require looking at synthetic replacements.
This is the 10th article in WATT Global Media’s 100-year anniversary series, which offers a glimpse into the future of modern poultry production. The next article in the series will explore advances in processing technology.
You'll also learn about: