Agromed Austria, a leading provider of premium natural feed additives, has signed a distribution agreement with Japan Nutrition (JNC), under which they will actively market OptiCell to the livestock industry in Japan.

“There is significant market potential for the OptiCell products in Japan and JNC is no doubt a strong local partner for the Japanese market,” commented Helmut Grabherr, CEO of Agromed. “With their established distribution network and excellent reputation in the industry, we believe JNC can help us achieve impressive business growth in the Japanese market.”

Masashi Enokida, Supplement Business Unit in JNC, said, “It is our honor to be the official distributor of OptiCell in Japan. As a proven and safe source of insoluble fiber with its additional unique fermentable component, OptiCell will be an excellent product to bring to our discerning customer base who are seeking maximum animal performance for their customers.”


“This strategic partnership between Agromed and JNC will bring the benefits of OptiCell to the important Japanese livestock feed market segments including petfood, swine, broiler, layer and calf feeds,” said David Saunders, CEO of LinkAsia Partners.

OptiCell is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fiber sources. With a well-balanced combination of fermentable and insoluble fiber contents, OptiCell is well recognized as a valuable, high density dietary component for modern feed programs.