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on August 9, 2018

Slow-growth chicken consumer opinions can be swayed

Consumer willingness to pay more for products from slower-growing broilers depends largely on the information they receive, study reveals.

Consumers do not presently know much about the differences between conventional chicken breeds and slower-growing breeds, and as a result, their opinions can be swayed pretty easily, according to a recent study.

Dr. Jayson Lusk, professor and department head at Purdue University's department of agricultural economics, presented the results…

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