Inspire Brands announced Sept. 17 that Lyle Tick has been named President of Buffalo Wild Wings, the largest sports bar restaurant chain in the country.
Prior to joining Buffalo Wild Wings, Tick was Managing Director for Walgreens Boots Alliance beauty brands business in the Americas. He also worked for Bacardi, where he served as Senior Global Category Director based in London and Vice President of Marketing for North America based in Miami. Prior to Bacardi, Tick held a variety of positions within marketing and advertising agencies, including J. Walter Thompson, Gotham, McGarryBowen, and DDB.
“We are thrilled to welcome Lyle to Buffalo Wild Wings,” said Paul Brown, Chief Executive Officer of Inspire Brands. “His deep experience with global retailers and spirit brands makes Lyle the ideal leader to help us re-ignite and grow the Buffalo Wild Wings brand.”
Tick will be based at Inspire’s Global Support Center in Atlanta, Georgia.
“I’ve been a fan of Buffalo Wild Wings for many years, and this is an exciting time for the brand,” said Tick. “Through the capabilities and resources of the Inspire platform, we’re building a talented team to ensure that Buffalo Wild Wings is well positioned for long-term growth.”
John Bowie, who has been serving as interim President of Buffalo Wild Wings since February 2018, will resume his responsibilities as Chief Operating Officer of Buffalo Wild Wings. Recently, Seth Freeman was named Chief Marketing Officer.
“John has done a remarkable job leading Buffalo Wild Wings and helping us create a new vision for the brand,” said Brown. “His knowledge of restaurant operations is unmatched, and he is a wonderful asset to the brand’s leadership team.”