News and analysis on the global poultry
and animal feed industries.
North America / Industry News & Trends
on September 27, 2018

Merck leader: Meet consumers where they are

Increased online communication and expressing shared values are key to easing consumers’ minds about animal agriculture

Since today’s consumers are less connected with agriculture, it is important for those in the industry to meet them “where they are,” advised Judson Vasconcelos, head of veterinary and consumer affairs with Merck Animal Health.

Speaking during his presentation “Understanding and Interfacing with Consumers,” at the recently-held Liquid Feed

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