Eggland's Best (EB) continues to support the fight to end breast cancer with its ongoing partnership with Susan G. Komen. This year marks the ninth year that Eggland's Best has helped fund Komen's mission to save lives by ensuring that all people receive the care they need, and finding breakthroughs that prevent and cure breast cancer.
"We are thrilled and thankful that Eggland's Best continues to be committed to helping support our fight to end breast cancer," said Christina Alford, Komen SVP of Development. "More than 41,000 women and men die each year in the U.S. from breast cancer – and that's unacceptable. Our partners, like Eggland's Best, play a huge role in helping to fund our work to save lives."
To highlight their commitment and to encourage action from millions of consumers in the fight against breast cancer, the iconic red Eggland's Best-stamped eggs will instead showcase Susan G. Komen's iconic pink Running Ribbon throughout October, National Breast Cancer Awareness Month. During this time, Eggland's Best egg cartons will also feature Susan G. Komen graphics. In 2017-2018, Eggland's Best will donate $100,000 to Susan G. Komen regardless of sales.
"While significant progress has been made in recent years to improve breast cancer education, it is still important to share information and support for those affected by this awful disease," said Charlie Lanktree, President and CEO of Eggland's Best. "We are committed to making an impact with the goal of saving lives, just like we are committed to providing consumers the only egg that provides better nutrition, better taste, and better freshness."
"I'm proud to work with Eggland's Best and help support such an honorable mission," said Registered Dietitian and Nutritionist Dawn Jackson Blatner. "A diet that includes nutrient-rich foods like Eggland's Best eggs is important for people who are trying to eat a balanced diet to promote overall good health."
Compared to ordinary eggs, Eggland's Best eggs contain six times more vitamin D, 25% less saturated fat, more than double the Omega-3s, ten times more vitamin E, and more than double the vitamin B12. The superior nutrition of Eggland's Best is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E. In addition, independent testing has revealed that Eggland's Best eggs have stronger shells than ordinary eggs, which leads to less breakage and helps them stay fresher longer.