Protein production 2030: Animal vs. plant-based proteins
NPD Group’s David Portalatin discusses evolving consumer tastes and how alternatives will affect US meat consumption
Chicken is the No. 1 protein consumed in the United States today — and that’s unlikely to change —however, evolving consumer food consumption behaviors may hinder future growth in the poultry sector, says David Portalatin, NPD Group vice president and food/beverage industry adviser.
“We are a nation of meat eaters…