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News and analysis on the global poultry
and animal feed industries.
North America / Industry News & Trends / Poultry Welfare
on April 17, 2019

Change your words, change consumer perception

For farmers and ranchers to have a better relationship with consumers, their message needs to be value-driven, not science-based

In order for farmers and ranchers to gain a better reputation with consumers, they need to do a better job of gaining their trust by using values to drive purchasing choices, explained Leah Dorman, director of food integrity and consumer engagement at Phibro Animal Health.

Dorman spoke April 16…

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